Helder Optiek in Dalfsen

A fresh, hip and warm store in the heart of Dalfsen that should appeal to young and old. In short, that was the message of Jorrit Knol of Helder Optiek. As a new retailer in Dalfsen, you have to get in right right away. He turned to WSBdesign.com for design and routing advice. The big challenge here was that of every starting entrepreneur; the budget, because it is limited.

Rick Schreuder: “On the basis of the 2 basic pillars, i.e. 1) a store with a Wow factor and 2) for an attractive budget, a total concept has been developed that partly involves customization and partly a selection of furniture from the 'Industrial line' from Forbettershops.com. The industrial furniture has an authentic and cool touch.

By combining this with high-end materials and structures such as wallpaper and decoration, a stylish whole has been created. The workshop and refraction are completely separated from the shop in line with steel frames. A relaxed wait and bar seating give the store an open appearance. Everyone can go here for a nice pair of frames, but there is also time for a chat and a good espresso. A high-end shopping experience for an accessible price. The final result is a hit, the first reactions and results are nothing short of positive!”