A fresh, hip and warm shop in the heart of Dalfsen that should appeal to young and old. In short, that was the message of the Jorrit Knol from Helder Optiek. As a new retailer in Dalfsen, you must of course come in immediately. He knocked on the door of WSBdesign.com for design and routing advice. The major challenge was that of every starting entrepreneur; the budget, because that is limited. Rick Schreuder: “ From the 2 basic pillars, namely 1) a store with a Wow factor and 2) for an attractive budget, a total concept has been developed where there is partly customization and part use has been made of a selection furniture from the 'Industrial line' of Forbettershops.com. The industrial furniture has an authentic and cool touch. By combining this with high-end materials and structures such as wallpaper and decoration, a stylish whole has been created. The workshop and refraction are completely in line with steel frames separated from the store. A relaxed wait and bar seat give the store an open look. Everyone can come here for a nice frame, but there is also time for a chat and a good espresso. A high-end shopping experience at an accessible price. "The final result catches on, the first reactions and results are downright positive! ”