A new store design for Tunderman Optiek

We chose to position the sales tables and counter centrally in the store, creating a natural routing and allowing customers to literally walk a round through the store. This keeps the walls free and provides space for a clear presentation of the collection. This creates a relaxed and open atmosphere. The refraction rooms and waiting area are located at the back of the store. This creates a clear separation between the different functions, which is pleasant for both customers and employees. In the choice of materials, we looked for a balance between accessibility and luxury. Warm walnut wood, subtle gold accents and dark natural stone together create a high quality, stylish appearance. It became clear immediately after the opening that the move was also the right commercial step. A great confirmation that a strong retail experience and a strategic location can reinforce each other. That is what we do it for!